Recession or no recession, in order to survive, a business must make a profit. During the hard times, the way to do this is not about slicing every cost possible, it’s about looking at your business holistically and realising that your business’ success is based on enthusiastic people whose work is organised in a flexible process to produce a profitable product or service. In our case this is an incredible hotel destination experience that delivers the African Sun way.
I believe that the most successful organisations place importance first on their people. They hire and nurture individuals who gain satisfaction or even fulfil a passion, from using their talents to deliver excellence in all that they do. These organisations ensure that as they grow, processes also evolve to meet the new challenges arising. For us at African Sun this means all our employees, partners, suppliers and clients get the best and most positive outcome from their engagement with our organisation.
That doesn’t mean that profit is not important, after all, it is the measure of any company’s success. It pays for growth, keeps the company solvent in down times like these, and gives the business owners the wherewithal to share success with their employees. No company ever succeeds without growing and it needs a profit in order to do so, but a company is only profitable if it recognise people, product and process as the essential fundamentals in that mix.
So to any business owner looking to weather the storm I would recommend that once you have set your goals, you remember that a business lives and dies on the quality of its people, the processes you put in place maximise their effectiveness, your product makes what they do during their working lives meaningful and the resulting profit is what makes it all possible!
This business belief system is integral in ensuring we at African Sun deliver on our promises to our employees, our clients and our shareholders.